Shop Catalina returns for 2021

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Shop Catalina kicks-off its 28th Annual celebration at noon, Saturday, Dec. 4, with activities all day and evening, followed by a week of special shopping offers in Catalina’s unique one-of-a-kind shops. Look for the Nutcracker Windsocks on display at each participating merchant as a way of knowing where to shop next.

Shop Catalina Discount Cards, good from Dec. 4-Dec. 24 can be picked up during Shop Catalina (week) from Dec. 4-Dec. 11 at any participating store. Shoppers have all week to enter the drawings at each store for their in-store prizes.

Beginning last year, the Treasure Card where guests historically got a stamp at each location, was moved online and instead participants now search for a “code word” in each store, then enter it into the online form. The form will be available for shoppers to use all week while visiting each participating store. Three winners will be drawn for Catalina Island Gift Certificates from everyone that completes the virtual Treasure Card entry online: 1st place $125, 2nd place $50, 3rd place $25. The list of businesses can be found below and on and the code words must all be gathered and then entered there. A list will also be available at the Catalina Island Visitor Center on the Green Pleasure Pier. All shoppers using the Treasure Card online tools, must be 16 years of age or older.

You have all week to shop and fill your Treasure Card at each place you visit. Visit and enter Treasure Card “code words” as a touch-free way to enjoy supporting the merchants and special offers.

More lights, ribbons and garland. Thanks to the support of Avalon Beautiful, additional lighting and décor have been added to Avalon’s festive Waterfront including new lighting on the pier and a new reindeer display. Look for donation buckets around town to help cover the costs. Catalina Island Saddle Club will sell Sees Candy at Wrigley stage from noon to 8 p.m., or while candy supplies lasts, Saturday, Dec. 4.

Avalon Interact Club will sell hot chocolate and popcorn from 2 to 5 p.m. on Wrigley Stage, Saturday, Dec. 4.

The Avalon Rotary Club’s Gingerbread House Decorating Contest is happening. On Saturday, Dec. 4, drop off your decorated house at Wrigley Stage between 1 and 2 p.m. Vote for your favorite house between the hours of 2 and 5 p.m.

Carolers will perform at participating shops and on Wrigley Stage throughout the evening beginning at 4:30 p.m.

Residents and Businesses are encouraged to really deck the halls and possibly win up to $100 for Best Residence or Best Business décor. Second and third prizes will be awarded too. Judges will be out and about Dec. 4, around 5 p.m.

Santa and Mrs. Claus will arrive at Wrigley Stage on at 5 p.m., Saturday, Dec. 4, courtesy of the Avalon Fire Department. Tree lighting and photos with Santa will be taking place thereafter.

Kids Arts & Crafts will be available at the Glenmore Plaza Hotel.

There is a Canned Food Drive at Wrigley Stage along with a free Make Your Own S’mores station.

Also available is a discount card to use through Dec. 24 with additional savings at participating businesses.

Participating stores as of editorial deadline time:

• A Touch of Heaven Day Spa

• Afishinados

• Avalon PASS

• Blues & Brass

• Buoys & Gulls

• Cafe Metropole

• Catalina Art Association

• Catalina Bath & Body

• Catalina Blue

• Catalina Coastal Tours

• Catalina Kids

• Catalina Pottery & Tile Co.

• Catalina Shirt & Shade

• Chet’s Hardware

• Ciao Baci

• Golden Bay Surfwear

• Hermosa Hotel

• Island Spa Catalina

• Island Threadz

• Lattitude 33

• Leo’s Drug Store

• Lloyd’s of Avalon

• Seaside Sweets

• Shades of Catalina

• Sun & Sea Surfwear

• Sunkissed

• The Sand Box

• The Steamer Trunk

• Two’s Company

• Katies Kitchen

• Glow with the Flow

• Catalina Island Conservancy Trailhead

Many businesses are offering gift wrapping, free delivery on-island plus shipping off-island.

For more information about Shop Catalina, contact the Catalina Island Visitor Center at (310) 510-1520 or

The mission of the Catalina Island Tourism Authority is to attract visitors and advocate for commerce

Shop Catalina returns for 2021