Catalina Island, known for its Mediterranean charm, stunning coastline, and laid-back island lifestyle, has been selected as the featured destination in a new partnership between Love Catalina Island and Sanpellegrino to celebrate the launch of CIAO!, a sparkling water infused with real fruit juice.
The campaign offers a chance for consumers to win a trip for two to Catalina Island, just a short ferry or helicopter ride from the mainland — giving Californians the opportunity to experience “a taste of Italy in California”. The giveaway program, created by Sanpellegrino strategic partner 3 Partnership Marketing, is being promoted in participating Southern California Ralphs stores through in-store point-of-sale displays and supported by digital outreach, including social media and email campaigns. The giveaway runs until June 30 and terms and conditions can be found at https://yearofrefreshingdiscovery.com.
“Catalina offers the kind of escape people usually associate with faraway European vacations — sun-drenched views, breezy coastal ambiance, and an unhurried pace,” said Jim Luttjohann, President & CEO of Love Catalina Island. “It’s the perfect match for a sparkling water brand inspired by the spirit of Italy.”
In addition to the sweepstakes, CIAO! will be featured at the upcoming Catalina Pride celebration in June, offering attendees a refreshing taste of the brand during one of the island’s most joyful and inclusive annual events.
For more information on the sweepstakes and Catalina Island travel inspiration, visit www.ciaocatalina.com.
