Letter to the Editor: July 12, 2013

 

Designated ambassadors

With summer officially here, we have to take stock in the fact that our visitor dollars determine the fate of many of our businesses and, ultimately, our ability to live on this island paradise.

We have plenty of competition for this limited discretionary money, especially with our economy and the world situation as they are.

Designated ambassadors

With summer officially here, we have to take stock in the fact that our visitor dollars determine the fate of many of our businesses and, ultimately, our ability to live on this island paradise.

We have plenty of competition for this limited discretionary money, especially with our economy and the world situation as they are.

The average visitor has to make some very difficult decisions as to where to go on their vacations and it is up to us to at least expose as many of them as we can to Catalina?

As our regular occupations, most of us aren’t in the direct business of “selling” Catalina, but there is a way that we can all be constant “ambassadors” for our Island whenever we are on the mainland.

It is as simple as making sure that we always wear shirts, and/or jackets with some type of “Catalina” designation.

There are so many times when conversations have been started, questions asked, and even “mainlanders” showing renewed interest in Catalina (especially those who have never been here before).

This happens in stores, doctors’ waiting rooms, restaurants—you name it!

We are lucky that we have so many businesses in town that sell so many practical and attractive “Catalina” designated clothing and we should be happy to wear them proudly to show off our home.

We even have a store that will put any type of “Catalina” design on shirts and jackets that we already own. This is such an easy way to be a walking advertisement, without even having to go out of our way to do it.

Many of us like to wear Hawaiian, Mexican, or Caribbean shirts, which obviously represent these competitive tourist destinations.

Why do we find it to our benefit to promote other vacation destinations, even subliminally? Do residents of these other tourist areas wear “Catalina” shirts? Of course not!

Maybe they know something that we have overlooked or forgotten. People do notice what we wear and what we wear might just help us to guarantee our fair share of the tourist dollar.

Chuck Liddell

Avalon

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